Renee Santoro Charlotte, NC Realtor YouCanBuyAHouseToday

Helpful Info > Why Buyer Agency?

With a Buyer- Client

1. Pay full attention to the Buyer's needs.
If a buyer contacts a brokerage company about representation, the brokerage company can devote full attention to the buyer's needs including financing, motivation, timing, etc. without an obligation to match the buyer with a seller-client's property.

With a Buyer-Customer

1. Maintain loyalty to seller's needs
If the buyer-customer cintracts a brokerage company about an in-comoany listing, the brokerage company's duty of undivided loyalty to the seller-client obligates the brokerage company to attempt to keep the buyer focuswed on the property the buyer called about unless it is clear that the buyer is not the best buyer for the seller's property or the buyer rejects the seller-client's property.

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2. Buyer can talk freely.
A brokerage company's duty of confidentiality enables a buyer-client to provide information without fear of harming their negotiating position.

2.a. Tell a seller all that you learn

Brokerage company's duty of full disclosure to the seller-client means the brokerage has a duty of full disclosure to the seller-client to tell all information learned about the buyer that might enhance the seller's negotiating position.

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3. Suggest alternative solutions.
A brokerage company's duty of undiveded loyalty to the buyer-client enables the buyer's representative to suggest alternative solutions to the buyer's needs, thus increasing the supply of appropriate properties to the buyer-client.

3.a. Focus on the client's (sellers) property.
Because it is in the seller's best interest for appropriate properties for a buyer to be in short supply, it would not be appropriate for the seller's representative or subagent to take action which would expand the buyer's market or make the buyer think that appropriate properties are in great supply.